Triple R Radio and Our Watch Collaboration

The Target Audience

Australian's particularly younger Australians, ages 20-30 years old who loves streaming bands and listening to the radio more than ever. They are full-time worker and loves to become a social butterfly and go to gigs on the weekends. 

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The Problem

Lockdown has resulted in a spike in the number of domestic violence cases, and it has become increasingly difficult for victims to access the help they need.

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The Big Idea

We created a campaign where Triple R radio station teamed up with Our Watch and changed the meaning of the 3R’s to Recognise Respond and Refer for the month of May 2020. We want to age encourage young men to be active bystanders against domestic violence.

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