case study

Lego pen pals are creativity for kids by kids across the world sending lego sets to each other with no set instructions. They must communicate back and forth to help each other build the lego sets that they send to each other, emphasising teamwork and the importance of creativity and communication. They can learn to expand their creativity whilst still being interactive with a new friend. This project will be focusing on sharing creativity and creating a collaborative space teaching children core behaviours such as communication in detailed explanations, Patience and temperament when trying to explain how to put together a specific part of the lego set, and enhancing their listening skills through the set of instructions given to them by their lego pals. Lego Pal’s is a platform for kids to share their love for creativity and building blocks through a monitored and safe interactive platform by Lego. Kids can send their already existing lego sets to one another and create each other's sets whilst interacting with each other in a video, audio and chat interface online. The age demographic we are targeting are children and parents of children aged between 10 to 13 years. We believe this age demographic to be the right as they are old enough to be fully aware and knowledgeable in the navigation of simple website platforms, using video interfaces and not old enough where they may be thinking about other adolescent stuff like partying, going out with friends or the opposite sex.

Burger King is committed to removing all preservatives, colours, and flavours from artificial sources from all the food they serve around the world as their next milestone, and they need to let people know. Challenge Use fresh language to let people know that Burger King’s menu is 100% real in a form of copy to communicate with the audience The copy needs to show that the menu is free from preservatives, colours, and flavours from artificial ingredients, which lands in their core message: real food tastes better. Create a script for a commercial plus supporting detailed campaign copy. The goal is to free Burger King’s current reputation in the market and get the audience to think otherwise about the brand’s taste and quality. Develop a fresh language that speaks volume and get people’s interest. Target Audience Both males and females aged 18-34 years old who think that Burger King is overrated. They don’t watch TV on a regular basis and are skeptical of marketing claims. They would prefer to seek authentic experiences and brands and avoid the ‘fake world of fast food. Their expectations from a restaurant would be providing food that only contains natural ingredients, as they value brands that they can trust.